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Comments

Tim Germer

Excellent analysis. Your angle and insight is refreshing. Thanks.

Tim

Robin Brophy

Sequoia and KPCB invested into PodShow which has a business model solely based on podcasting ads. Do you think they are wrong?

Sean Ryan

I don't think KP and Sequoia are wrong about podcasting in general. I think the business of developing an ad serving technology solely aimed at podcasting is not a viable market.

Robin Brophy

I agree.
"Podcast Advertising" and "Ad Insertation Technology" are two different things.
Seq&KP deal proofs that creating a podcast media network and selling podcast ad spots can be multibillion dollar business.
However, the business of developing solely an "Ad Insertion Technology", recalls me hiwire's failed venture.

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