After an exhausting 36 hours of Web 2.0 mayhem, I'm calling it a day, even though there are another 36 hours to go. The MySpace party at MOMA last night was a really fun event, with Rupert Murdoch bringing a splash of So Cal to the Bay area, but what really stood out for me were 2 lines from very smart people who will go un-named to protect the innocent.
1. "Remember you're raising cattle, not pets" - a veteran entrepreneur explaining how he looks at each company he starts.
2. "I sold them a thin-slice exclusive" - a bus dev veteran explaining how he extracts the highest fees possible from his intellectual property
There is another post coming about how we have now officially checked all of items in the "how to recognize a bubble" checklist, but that will have to wait...
Can you elaborate on the "thin slice exclusive" comment?
Posted by: Sky | December 29, 2007 at 03:08 PM
The "thin slice" exclusive is a bus dev tactic where you divvy up your rights and sell them off in very narrow, but exclusive licenses which increases the overall revenue since every licensee feels they are getting an exclusive deal, but it's only for a small set of rights. An example would be selling the Smartphone rights to a game, vs selling the entire mobile rights
Posted by: Sean Ryan | January 27, 2008 at 04:47 PM