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Gregg

Wow. Very cool. Wonder if the next step is opening up that payment system to publishers across the web? I would love to offer people the ability to buy JibJab subscriptions with value in their iTunes account and would be willing to pay hefty payment processing fees to offer it (since I bet conversion would skyrocket with a 1-click apple powered payment option). Do you think Apple can leverage their brand, consumer reach and the fact that most people are used to using their itunes accounts to make micropayments a reality? Gonna be fun to watch...

Mark Donovan

I was at the Apple event and their stated reason for not allowing a Free --> Paid upsel was to "reduce consumer confusion" and "ensure that free means free."

Apart from demos or lite versions, we're seeing an increasing number of free ad-supported apps and the data I've seen shows pretty clearly that ad-support can work as a monetization strategy for (some) developers.

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