Comscore recently released their January 2009 numbers, and Meez has now broken into the US top 10 in overall engagement for the top 2000 sites, concretely demonstrating the power of the MeezNation virtual world to draw users in for long periods of time, and to persuade them to repeat the experience multiple times per month.
In numbers, what does this mean? In July of 2008, 6 months ago during the Summer months, Meez visitors were on the site 100 minutes a month according to Comscore - this was a strong, although not leading position, but MeezNation had just launched. In the last 6 months, Meez engagement has grown 84%, with average minutes per visitor now at 184 minutes a month as of January 2009, which makes Meez #10 in the US, above Facebook, GaiaOnline, IMVU, WeeWorld, NeoPets, MyYearBook, and Zwinky, to name a few popular social media sites - that is an astonishing growth pattern!
In today's difficult advertising world with rapidly declining CPMs, user engagement is a key driver from an advertiser perspective, and Meez is now demonstrating that strength, both in day to day performance and now in Media Metrics public recogntion. In addition, as I have repeatedly posted about at virtual goods consulting firm Loki Partners, engagement is the top indicator of user interest in buying virtual goods, which is why the Meez numbers continue to accelerate in that area, driving the company to profitability by Q2.