We just launched a new sponsored boutique on Meez for the DVD release of the Katherine Heigl smash hit, 27 Dresses, from Fox (NYSE: NWS). As one might imagine, a fashion-oriented movie is just about a perfect fit for Meez users since we built everything from cool backgrounds to the "catching the bouquet" animation, and of course, some of the great dresses from the movie - click the image to see the animation.
Along with a terrific reception for our NikeID deal, as well as our ABC Family Princess items, we're continuing to deliver great value for branded advertisers looking for innovative and effective ways to reach an audience that is increasingly online in IM, social media and in games, all places where our 5M+ users export their Meez to represent themselves.
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