It became clear to me last month that I'm getting a little old in the tooth for some of the more popular parts of youth culture, whether I read Harry Potter or not. I was wandering through some online T-Shirt shops to see what's popular, and I kept seeing "Vote for Pedro" as one of the top t-shirts, which was mystifying to me unless Pedro Martinez has become that big in New York. Then we head out to the Giants game one afternoon, and they are pushing Vote for Pedro as well on the big screen (in their case it's Pedro Feliz) and one of our guys says, "I think it's related to that Napoleon Dynamite movie, but I'm not sure".
And sure enough, a movie which practically disappeared at the box office has become a big enough cult favorite that a t-shirt from the movie is a huge seller, and the current hot teen clothing retailer, Hot Topic, has nailed a licensing deal for it. So I not only Netflixed that movie, but also Team America, Garden State, Dodgeball, and Harold & Kumar go to White Castle - they are all funny in their own way, and I can finally pretend to at least understand some of the reference points from today's teens, since it's almost impossible to work in digital media without that knowledge