SharkJumping

GetFugu Implodes: Exec Team Resigns

GetFugu (OTC: GFGU) is a supposed mobile search technology company I profiled here in February, after which I was immediately set upon by trolls berating me for not understanding the brilliance of the company and its strategy.   Now that the stock is down to $.028, the company finally imploded on April 2, with the CEO, COO, CTO, and a board member resigning (here), and the year end financials again missing their required release date. 

I have no doubts a long string of amusing press releases will continue to stream out of the company since they released 10+ in March, but it would appear to be the end of the line for latest Carl Freer "investment" vehicle.  Maybe the SEC will finally actually do something...

Yota - A Russian Tech/4G Success Story

I travel to Moscow, Russia every 5-6 weeks for my work with Live Journal, (a leading Russian social media service) and I often get asked about "cool new Internet & Tech companies in Russia".   Outside of the obviously recently popular Chat Roulette, my typical answer is that there are not yet a bunch of unique Russian success stories in Internet Media/Tech, but that there are lot of smaller firms starting to bubble up.   However, there are a few that have broken through in Russia which have good shots at succeeding beyond the homeland, and I'll discuss one of them below:

Yota is the Clearwire of Russia, delivering 4G WiMax services to both data cards and mobile handsets in key large Russian cities such as Moscow and St Petersburg - that means delivering up to 10MB to various mobile devices, plus some associated data services such as Music and TV.  Russia is very heavily penetrated (140%) in traditional wireless, but 3G wireless is still not deployed in Moscow due to some historic spectrum issues with the military, now worked out.   Yota stepped into that gap with one of the best designed, engineered and marketed services since Apple rolled out the iPhone.

The core hardware is beautiful and brand-consistent, as you can see below - a clear white approach for Yota devices ("Egg" transmitter, 4G modem, 4G wi-fi router) and then partnerships with cutting edge vendor partners like the HTC phone below.  The marketing is crisp, and even the headquarters offices are cool-looking.  With over 200,000 subscribers (blog), Yota is starting to deliver a meaningful revenue line, as well as a cool alternative to the other service providers.

     


There appear to be some growing pains for Yota in Moscow as they look for more ways to expand their infrastructure, but Yota has been so successful in Russia that it is now one of the few Russian tech companies to be actively expanding beyond Russia, with announced operations in Peru and Nicaragua, with more countries apparently arriving in 2010/2011.

Plugging into Yota when I go to Russia (vs my slower Sprint 3G modem) just points out that there are still a lot of cool companies around the world starting to deliver amazing new media and tech services.   Definitely check it out if you are in a country where Yota has deployed services.
   

GetFugu Fiasco - High Humor Continues

GetFugu (OTC: GFGU) is a catastrophe of a company brought to you by the same team which gave us the infamous Gizmondo disaster, involving the Swedish mafia and smashed Ferraris which I repeatedly blogged about a few years ago.   GetFugu is ostensibly a mobile search company of sorts, often using the term Augmented Reality in order to seem even more cool, but it's really a fascinating study of how these types of companies operate, which is just under the radar.

There has been a series of amusing moments since the company emerged - you just can't make this stuff up, and this is just from reading public press releases:

• Company goes public through a reverse merger in March, 2009 - has almost 200M shares, briefly giving it a market cap of $600M at $3.20 a share.   Stock is now $.13/share, a 95% drop.
• Company repeatedly has to amend its press releases the next day, with Blackberry, with Google, and with its own marketing news
• Sept 09 - Spongetech, a maker of high tech sponges (yes, sponges), announces a business development deal with GetFugu as well as a $4M investment into the company - everyone must see the synergy between sponges and mobile search, right?  Unfortunately, 3 weeks later, Spongetech attempts to pull out of the deal, but GetFugu refuses to give back the initial $1.75M already invested, leading to a lawsuit.
• Sept 09 - Vanity Events Holding, a micro-cap public holding company of sorts whose primary business appears to be America's Cleaning Company (again, the obvious synergies), announces a $1M investment into GetFugu.  Unfortunately, 4 weeks later, it too cancels the investment, but avoids a lawsuit, presumably by not already sending over advance payments
• Sept 09 (busy month) - GetFugu announces a big deal with a company called Health Matrix where HM will sell GetFugu's services into the medical fields - comes with a $5M licensing fee to be paid over the next 12months, so we should see that revenue start to show up in the financials (or not...)
• Dec 09 - GetFugu announces lawsuit against "foreign nationals" for trade libel and defamation, attempting to depress the stock price - I believe the Company is capable of doing that on its own
• February 2010 - GetFugu breathlessly announces a big revenue deal with Illusive Media, where Illusive will guarantee the purchasing of at least 8 key words at a price of $500K/month per keyword - Unfortunately, if you go to the home page of Illusive Media today, you'll see a big note essentially saying "We have nothing to do with GetFugu and are investigating how the press release came about" - probably my favorite GF story so far - does the SEC even pay attention?

For those interested in a longer look at the company through public filings, see below:

SEC Filings - a Timeline of an Always Amusing Company

On August 29, 2008, Media Power, Inc, an "augmented reality" company controlled by Carl Freer, purchased 4M shares or 48% of a public shell company called Madero for $264,000.  At that point, Madero's CEO/sole director, Mike Lizarraga, resigned and was replaced by Richard Jenkins as Chairman/CEO, etc and sole director.

On January 30, 2009, Jenkins resigns as Chairman/CEO, etc, and is replaced by Jason Irwin, an accountant.  In addition, 3 new board members are appointed, including Irwin.  On Feb 13, 2009, Madero changes its name to Get Fugu.  March 5, 2009, company dismisses its auditor, replacing it with a new one - not a big deal, but not normally a positive either, especially since the auditor have a Going Concern issue filed in SEC documents.  April 4, 2009 - Irwin resigns as CEO, and is replaced by Bernie Stolar, a respected video game executive and my former boss. 

On April 9, 2009, the company acquires a set of patent applications from a company called the Mara Group - the price was 25M shares (out of 180M after a 12 for 1 split) - the owner of Mara Group?  None other than Carl Freer, who now controls 51M shares after this transaction, although he is at this point neither a Director nor an Officer.   In July, the company is prompted by the SEC to fully disclose that Freer has management control over the company, and the company is forced to defend the patent transaction on a variety of levels.

In August, 2009, the company is late filing its 10Q report, making it the 3rd consecutive time it has missed its filing deadline with the SEC - probably not a good sign.  Company is also forced to significantly restate its Q1 filings to accurately reflect its share count and how it paid some vendors with shares, which were undervalued by an amazing 99%.  Company then dismisses its accounting firm for 2nd time in 8 months - going badly...Of course it then turns out that the accounting firm (MSPC) actually had its license revoked by the Public Company Accounting Oversight Board, which meant that the SEC then informed GetFugu that it had to re-look at all its related financial statements - company retains a 3rd auditing firm - just keeps getting better

Q2 10K finally comes out.   By this point, the company has appointed Carl Freer as "Chief Futurist" and granted him 10M preferred shares with 20x the voting power of common shares (hard to imagine why that was necessary, but it's not the most independent board in history) - he is still not a Director or Officer even though the company admits he controls the company.

Company terminates the 2 different investment deals referenced in September, having "found out" that the 2 companies (Spongetech and Vanity) were actually fronts for the same company (RM Enterprises) and that RM was short selling stock and is being accused of forgery and identity theft - but company will retain the first $1.75M for the time being...

Then in November, 2009, a big and always amusing 8K is released.   First the company grants an amazing 20M common shares to various consulting firms for helping it in some way (the polite term is market promotion, I believe).  GetFugu settles its lawsuit with Spongetech and even comes to a deal with RM Enterprises, giving it 5M shares, but keeping its $1.75M.  Lots of directors are appointed to the Board of Directors, including finally, Carl Freer as President/Director, along with the disclosure of his probation for passing bad checks and the bankruptcy of his last company, Gizmondo.  Company has lots of executive changes, moves to Los Angeles from SF, passes an insider trading policy, etc.  Company is then late filing its 10Q, which is at least consistent with past practices.

Q3 10Q is filed in late November, but lo and behold, there is not yet any revenue from Health Matrix (may come later) - actually there is no revenue at all...The company also creates a subsidiary, GetFugu Research, which it then uses to buy a "company" from its CTO in return for 10M shares - it is unclear what the company actually does since the CTO was already an employee of Get Fugu from April 2008 forward, according to his own Linked In profile, but I'm not sure it really matters at this point anyway.

More to come this quarter - will they switch accounting firms, will they actually record any revenue from previously announced deals, will they Correct and Replace press releases, etc. - the gift that keeps on giving = Get Fugu

TechCrunch/OfferPal Drama - Much Ado About Very Little

*** 11/04/09 Update: OfferPal CEO Anu Sukla has been replaced by George Garrick ***

So the inevitable "offers are scams" story finally blew on to the scene last week at the Virtual Goods Summit when TechCrunch's Michael Arrington attacked OfferPal's Anu Shukla for having misleading offers (e.g. sign up for Netflix, get 10,000 coinz) as a core part of her business.  Anu responded with the now classic line “shit, doubleshit, and bullshit”, and the fun escalated over the past few days (see TC post here).   At this point, market leader Zynga has thrown itself on its sword, saying it had made some mistakes with offers but was correcting them, MySpace has rushed out a press release against scam-like offers, Hot Or Not is proclaiming its saintliness by not accepting offers, blah, blah, blah.

Is there an unseemly, unethical and possibly illegal aspect to some of the offers seen in social gaming, virtual worlds and MMO's?  Of course.  Does this mean the end of social gaming as we know it?  Of course not.  As I discussed in an earlier post about payment methods (here), offers are only a portion of revenue for online publishers, and of that portion, some of those offers are clearly misleading and need to be purged.  We all have known this for months and months, and at publishers like Meez, we individually spend time doing so since the damage to the brand and the inevitable charge backs/customer service issues just aren't worth the cash to keep a bad offer up there.

This type of blowback is no different than what happened to Jamba in Europe a while back, as well as with the "Win an IPod" banners a couple of years ago.   I believe that CPA/direct response style ads have a place in everyone's payment options since there are some people who wish to trade time or other types of subscriptions for the currency offered in your game or world.   But the inevitable pressure from users, publishers, press and eventually, attorney generals, will force the sector to reform itself and a set of rules will emerge, making it clearer for everyone what the trade-off is.   However, let's not get all that excited as if this is some amazing or recent discovery.

The key issue is that the misleading offers are often the higher eCPM ones vs legitimate ones, so some online publishers need to get used to a lower eCPM than they formerly enjoyed, but in the longer run, it will be healthier for everyone (BTW: Meez gets less than 2% of revenue from offers).  The advertisers will be happier as well since they will be getting more legitimate buyers, making those CPA deals worth more to them than a bunch of lousy ones.   And users will be protected from some of the more scam-like issues that we've been seeing for the past 18 months.

These issues go in waves, and the pendulum is swinging correctly back to more enforcement and away from "Greed is Good" being the answer to everything, just it as with some of the scam-like issues in the broader financial system.   However, this drama obscured the much bigger news last week in social gaming, which was the changes to the Facebook news feed system, obscuring many of the common game updates, and forbidding automatic news feed insertion.  THAT is a BIG CHANGE - the offer drama is a way to sell a bunch of display ads.

Does Amazon Kindle Need a Free vs Paid BestSeller Chart?

As Amazon's (NASDAQ: AMZN) Kindle book reader continues to drop in price (now only $259) and move into the mainstream, more and more book publishers appear to be using this digital distribution method to deliver free books to the service, which is obviously unheard of in the traditional book business, but which is quite familiar to the digital music, video and game sectors.

As of October 13, 7 of the top 10 "Kindle Store Best Sellers" are books offered for free, as are 23 of the top 50.  Having followed this trend for a while now, one can see the publishers adjusting their tactics as they learn more about the Kindle service, no different than how Apple (NASDAQ: AAPL) iPhone publishers learn to give away free or earlier versions of games in order to drive them up the charts, and then increase the price or release the paid sequel, all "drafting" off related top sellers.

Remember that Kindle is currently a closed system, not easily allowing users to acquire books outside of Amazon's system, although some piracy is showing up through sites like MegaUpload, as one would unfortunately expect.   So the only initial free Kindle books were public domain works offered by Amazon itself, which means they were so old they no longer had copyright protection, such as The Adventures of Sherlock Holmes or The Art of War.

Out of copyright books still make up a chunk of the free ones, but the last 3 months have seen a surge of free books from mainstream publishers, most of which end up in the most popular 100 books, at least for a period of time.   The reasons for free mainstream books tend to vary:

• Re-ignite interest in an older series by making the first one free (Full Moon Rising - the first Riley Jensen Guardian book)
• Introduce a new author in a crowded category, whereby the publisher will presumably later increase the price (The Keeper by Sarah Langan)
• Deliver a prequel to a series in order to give users a taste of the author's universe - one of the more creative ideas (My Soul to Lose by Rachel Vincent)
• Re-introduce an author just as he/she delivers a new book by featuring for free an older, but similar type of book from the same author (The Templar Legacy by Steve Barry)

Assuming this trend continues, my guess is we'll start to see free books overwhelm the Best Seller list by early next year.   It will take time to convince somewhat stodgy publishers and authors to understand how they can drive incremental revenue by giving away some of their content, but once one looks at trends in other digital media sectors, you can see various ways to manipulate the system (or just hire me to point it out for you:).  

At that point does Amazon have to separate the Free from Paid books in order to maintain the integrity of the Best Seller list, or is that exact list not the primer driver of discovery of new books as it is for other digital media sites like Rhapsody or iTunes?  

As a side note, Apple has been forced to set up a Highest Grossing application list to promote more sophisticated paid applications at higher price points to try to separate the $.99 best sellers from the $4.99 ones.  Amazon now has the first book priced at $.01 that I have seen (On The Heels of Evil by DE Daum), but it currently doesn't separate it from the pack the way a free book would, so the only way I can imagine it makes sense to charge $.01 is if Amazon separates Free from Paid on the list in the future - then having a really low priced book would make a difference in the Paid section.

Virtual Goods Payment Method Breakdown - Mobile/Cards Rising

I was asked this past week by a few people to elaborate on the comments I made at the Engage conference 2 weeks ago outlining how I see most payment methods occurring across the various companies I work with.  So with the caveat that this is more relevant for US-centric companies with at least a portion of teenage audiences, the breakdown generally is:

50%: Credit Card & PayPal 

• The US is a credit card-centric country, and PayPal started here, so it's generally the highest contributor.
• Advantages:  low transaction fees (usually less than 5%) and ability to do recurring payments
• Disadvantages: new credit card law makes it even harder for under 21 crowd to have cards, and the higher "friendly fraud" issues in interactive entertainment cause issues for payment providers, leading to publishers being cut off by their processor
• Suppliers - many on the credit card side, plus PayPal in general

20%:  Offers & Surveys

• This rapidly growing category started on Facebook, and has now spread to all virtual goods based sites.  In this case, users can either fill out an appropriate actual market research survey and receive currency for it, or they can sign up for direct-response style offers (e.g sign up for Netflix), and receive currency for it.
• The offer/survey provider receives a fee from the supplier, as high as $50+ for a credit card application or as low as $3 for a survey, takes a 10-20% fee, and remits the rest to the site
• Advantages:  user doesn't directly pay, so it opens up audience to less banked people or those who have more money than time
• Disadvantages: users quickly find ways to game the system, some users sign up for offers solely for the cash, not because they have any interest in the advertiser, plus a subset of the offers are quite misleading.   Surveys often don't have enough supply for all of the publishers
• Survey Suppliers - Peanut Labs and new OfferPal service
• Offer Suppliers - many, including Super Rewards, OfferPal, Gambit, CPA Storm, Ad Parlor, etc.

10-15%: Mobile/Premium SMS 

• More popular in Europe, but now growing in the US, payment by mobile phone through premium SMS is a convenient way for less banked users to use their phone to pay for offline goods, especially now that most providers have wide US coverage and now that the kinks have been worked out across carriers
• Advantages:  convenient since a phone is always with you, great for younger users with no credit cards, and recurring transaction capability is arriving
• Disadvantages:  50% transaction fees in the US, plus still have some friendly fraud issues when parents see the bill.
• Suppliers - Zong, Boku, Allopass

10-15%: Retail PrePaid Cards 

• Seems like an old school approach (why buy virtual things at physical retailers?), but the rapid growth of the prepaid card market in the US continues as more retailer distribution takes place and as users and publishers start to get used to the method.
• Advantages: available at tens of thousands of stores through good old fashion cash, is great for gifting from from friends and relatives (holiday season is soon), and has less friendly fraud issues since it's a set amount of currency
• Disadvantages:  high transaction costs (25-55%), too many cards for limited shelf space, inability to do recurring transactions, can get kicked off shelf due to slow sales, and hard to roll out retailer by retailer
• Suppliers - Incomm, GMG (Meez's partner)

2-5%:  Other:  Cash in Mail, Bill to Home Phone, Rixty, etc

• There are numerous other methods, including the humorous "Cash in Mail" method which make up a small percentage of remaining revenue, all with their own strengths and weaknesses

Again, this breakdown is different, depending on a site's demographic.  A European-focused site like Sulake's Habbo Hotel will get the majority of its revenue from Mobile, while a tween-girl game like Nexon's Maple Story drives revenue primarily from prepaid cards, and a savvy social media publisher like Zynga may have much higher Offer revenue.

What's key here is that the overall virtual goods market is surging in the US, that we're all collectively addressing the payment method issue through a variety of new approaches & products, but that there are still a number of new methods coming to accelerate the market even farther. 

Best of all, it keeps changing, keeping consultants like me employed since last year's methods are not as effective as current ones

Is Android Really Just Mobile Java 2.0?

I'm not really a mobile guy, but I continue to struggle to understand why Google's Android mobile OS is not really just the second coming of mobile Java?   It's an open approach to an innovative OS for mobile phones which promises "write once, read everywhere" capabilities, but which in reality will have a huge set of differently capable phones (and potentially other devices) - does this sound familiar?  Unlike the Apple landscape (no, I unfortunately don't own stock in Apple) which at least currently promises 1 screen size and now 2 processors, Android is open to almost any configuration, which will soon be a disaster for application developers, just like it has been for Java for mobile game developers since there are so many different configurations.

With the recent Motorola (NASDAQ: MOT) Cliq announcement, among others, it looks like Android is continuing to gain momentum, mostly out of the skin of WIndows Mobile, and possibly, Palm.  It all seems fine now that there are really only 2-3 Android phones on the US marketplace since they're really similar devices from a spec perspective.  However, when we get to 25+ devices by end of 2010, all with different specs, why is this anything but the utter disaster that mobile Java is, just repackaged in a new container?   I keep asking smart mobile people, but I never get a real answer...

Live Gamer Acquires Two Fish!

So the news broke today that Live Gamer has acquired Two Fish to create the leading virtual goods platform on the Internet.  Ed, Lee and I founded TwoFish a few years ago to drive online gaming and virtual items into the US mainstream, and this is a significant step forward.

The combination is a powerful one, bringing together the gaming focus and global footprint of Live Gamer with the social focus and technology of Two Fish.  I've come to know Live Gamer CEO Mitch Davis over the past few months, and he's a passionate and accomplished entrepreneur who strongly believes that the virtual goods market is going to be a massive one which will benefit global leaders like the combined Live Gamer/Two Fish. 

I'll be joining the Live Gamer Board of Directors as part of the acquisition, and we plan on accelerating even faster as we see the entire media and entertainment sector start to move a portion of their business models to a micro-transaction one.  Contact me if we can help your business make the move to this emerging revenue model.

Clowncastic! - How I Unwillingly Left Comcast

  Everyone in Silicon Valley loves to hate cable and high speed provider Comcast, but I used to be That Guy defending Comcast, saying that the Internet speed, price, channel selection, etc. was actually pretty good vs doing some bizarre Boxee or Netflix/Roku deal which would always confuse the family, and waste more time than just going Comcastic!  Especially on the business side, the Philadelphia high speed team was just spectactular on the business development side.

And then the dreaded "Vacation Hold" discussion began.  So my family moves to Tahoe in the Summer, looking for better weather and great outdoors options outside of urban SF.   No different than my WSJ or NYT subscriptions, I called Comcast to ask them to put the $60/month video option on hold for 2 months since I probably wouldn't miss it for the time, especially since NBA and NFL are off-season.

But NO, that is apparently not possible, unlike almost any other provider I have, including my cable provider in Tahoe.  The best I can do is to tune the video down for 2 months, reducing my rate, vs just turning it off for 2 months - so we have this big debate, and eventually I agree to turn entirely off the video for 2 months (not high speed), and I won't have to return the equipment since I told the guy I would turn it back on in Sept - this is just a type of vacation hold.

Of course 2 weeks later I get the call from Comcast insisting I return the equipment before the large fines begin, and BTW, my high speed cost has gone up 50%! since I'm no longer taking the cable part of the package.  I was so irritated, I wasn't sure what to do, especially since I was actually quite happy with current Comcast package.  

To make a long story short, after fighting an amazing amount of battles with Comcast, I then switched the whole damn thing to an ATT DSL package combined with Netflix/Roku for now (none of which I owned before), so Comcast lost the entire customer, which is roughly an $6,000 LTV customer - and this was completeley over $75 in Vacation Fees.  Given that I had no desire to leave Comcast weeks ago, and that i was probably worth $1,400/year, I'm shocked that Comcast would go this way, but even in a recession, companies apparently get lazy and short-sighted, as our cable provider has done.  

But remember at all times,  It's Clowncastic!

July 2009 Comscore Engagement Stats - Games, Worlds, Dating and Social Dominate the Charts

 So the July Comscore stats are out (can't link to chart due to subscription issues), but if you filter the most popular 2,000 US sites by highest engagement (minutes per unique US visitor per month) it's interesting to see how the list plays out, especially since engagement is the key metric to predict micro-transaction volume, and that engagement also works quite well with rich media ads and sponsorships, although less so with standard display ads.

• 3 of the top 10 most engaging sites in the US are virtual worlds (Roblox, Meez and Gaia Online), each averaging 27-34 minutes per visit with a healthy number of avg visits per visitor - followed by NeoPets, IMVU, Habbo, WeeWorld all in the top 50, showing how incredibly immersive the virtual worlds are, which is why all those players are seeing revenue increases in spite of today's tough economic environment - deep engagement = revenue...
• The big portals such as Yahoo/Google/MSN/AOL/MySpace are top players due to high avg visits per month, although their average visit length is quite small.  What is interesting is how many other smaller portals make the top 50 list (Comcast.net, MyEmbarq.com, Windstream.com), plus a host of others in the top 2000, showing that if you can control the DSL or cable connection, you can eventually deliver a large number of users to your site, although the site engagement is quite low, which is why they need better community features.
• Game sites are popular, but more so outside the top 50 sites since many of them show long visit lengths, but only a few visits per month, primarily I believe due to a lack of community on their sites, meaning users play the single-player games a few times a month, and then head over to other sites to play more games.   Big game sites which buck that trend have strong community functionality, such as Pogo.com (#2) and iWin.com (#13), while the others do well due to lots of visits, but definitely lower average visits per user - it's still amazing to me that these sites aren't launching community features like wild, which we at Loki Partners have found are the cheapest ways to both drive repeat visits and micro-transactions.
• The free dating sites then show up as a high engagement category, led by free pioneer Plenty of Fish at #12, and a host of others in the top 100, primarily due to healthy time on site visits as well as average visits per month, although overall ratios are smaller than virtual worlds, but it's the only other category that shows strength in both areas.
• Finally, the social media players show up - what jumps out immediately is how much the longer the MySpace engagement (240 minutes/month) is vs the more utilitarian Facebook (180 minutes/month), meaning that MySpace still leads FB in overall minutes per month - it still shows a possible path for MySpace to counter-punch FB if they can play up more entertainment, gaming and virtual world paths, vs following real-time search.  Tagged.com, Orkut, Mocospace, and MyYearbook are also in the top 50, still showing why social media exists outside the Big 2, although it's a struggle to monetize unless they launch strong engagement-oriented revenue sources such as microtransactions.

After those categories, it's a mixed bag of outliers (Craigs List, ESPN, PalTalk), but still tends to favor those key categories above.   The only other interesting sector is in the User Generated Literary Content area (who knew people actually still wrote anymore...?), where both FanFiction.net and OneManga.com are top 10 engagement sites across the US, showing incredible loyalty among a smaller set of users, and running below the radar from most folks.

So the conclusion is simple - if you want engagement and the resulting micro-transaction and rich media revenue, then add deep community features to your site where appropriate, but it's not possible for all big sites.  For example, on eBay, I don't care at all what the other people think of me since we're bidding against each other, but there are a host of other popular sites (e.g. Gamespot) which still have undeveloped community features.   This category used to be unmonetizable, but the advent of virtual goods and alternative advertising models have now improved the ability to monetize these types of sites, and since much of the engagement is driven by users, they're actually cheaper to run, as we have found out at Meez.   As a caveat, these stats, of course, ignore FB application developers and other client-driven systems which are much harder for Comscore to measure, but the overall trends are consistent month to month - Big Engagement = Increasing Revenue