MLB Arcade Launches

One of the most savvy online brands, Major League Baseball Advanced Media's MLB.com, has launched a casual game offering called MLB Arcade, which appears to be powered by Trymedia.  What's interesting about this?   You would assume that the majority of their audience is NOT in the typical casual game demographics of 35+ yr old women, yet they see a market opportunity to offer a wide range of casual games to their massive online audience.  And even though most sports video games are twitch or console-oriented, MLB.com is also a publishing a new casual baseball game called Playball. which is a match 3 game with a baseball theme - it may not break new boundaries with its game play, but it's good to see additional themed content coming to the casual game category.  Read the release here.