Coming on the heels of the Casual Game conference, iWin announced a 3rd party publishing deal with gameLab, (http://biz.yahoo.com/prnews/050722/sff016.html?.v=18) extending iWin beyond the self-developed game category.
You'll see more of this as the mid-upper tier players in casual games begin to expand since they want to be one of the few major players that the distributors will cut deals with in the future. The smaller developers will either be acquired, go away, become niche life-style businesses, or will need to creatively think about how to deal with a more competitive sector.
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